Google's New Algorithm Technology For Publishers

Peoples who live and die according to how well they can suss out Google's search algorithms to drive traffic technology, the company's constant tinkering may create a giant headache. The best "trick" may be to ignore the algorithms and focus on providing quality content, suggested Melanie Rembrandt of Rembrandt Communications. "Those who provide valuable content to their target market will always be rewarded.


Google is introducing a change to its search algorithm technology that will impact some 35 percent of searches on the Internet. The end goal of the massive shift is to encourage publishers to keep content as fresh as possible, especially as it relates to recent news and events technology that are regularly updated.For example, "If I search for [olympics], I probably want information about next summer's upcoming Olympics, not the 1900 Summer Olympics," wrote Google fellow Amit Singhal in a blog post."Google Search uses a freshness algorithm technology, designed to give you the most up-to-date results, so even when I just type without specifying 2012, I still find what I'm looking for.....

The so-called freshness algorithm technology is good news at first glance, but it comes with a downside for retailers and SEO marketers -- and possibly for consumers too.
The changes might encourage publishers to constantly update content to the point where the value-add is meaningless, all in the name of staying on top of the search rankings, Gabe Donning, lead analyst at Chitika, told TechNewsWorld technology."There definitely is the potential to increase spam and decrease relevancy,
" he said.
 For marketers, the change means coming to grips with yet another in a long string of Google algorithm adjustments. Google has been tinkering with its Panda algorithm, which it launched earlier this year to weed out content farms. It also began encrypting searches and outbound clicks technology.Even positive changes require some work in order to adapt to them, and Google's freshness algorithm update will require a significant amount of rethinking on the part of publishers.
Google's goal is clear -- make users happy -- and in 2011, the only way to do that is to provide the best results that are most relevant and timely for users," William Toll, vice president of marketing at Yottaa, told TechNewsWorld......It can be easy to get carried away by all of the SEO updates technology, changes and trends out there," Rembrandt continued, "but if you give your customers valuable content while using the appropriate SEO keywords and coding , you can bring in new customers, offer interesting information to current customers, and please the search engines too.